House of Aama African Southern Stylings
African Culturally Inspired Lifestyle
Continuing our promotion of African American Fashion Designers. We take a moment to present House of Aama. A mother and daughter duo that brings in a clothing line and style rooted in African culture. One of the reasons we love their story is because it’s rooted in filling a need for clothes that are stylish and represent a sense of pride.
The Beginnings of House of Aama
Rebecca Henry and Akua Shabaka the founders of House of Aama. Beginnings come from wanting clothes that represent a look they felt was missing in the industry. Making pieces for themselves that garnered inquiries about who designed them and where could they get them. Seeing a niche that was not being explored. Decided to take the next logical step and started the clothing line.
Akua the daughter of the duo an attendee of Parson The New School of Design in New York City. Gained her seasoning of culture and style from her mother and father. Jamaiel Shabaka an avant-garde jazz musician and drummer. Her mother Rebecca an attorney in private practice but rooted in old school lure of being multi-faceted artistically gifted as a trained seamstress and quilting along with other artistic hobbies. Growing up around that kind of creativity shows in the designs. The entrepreneurial spirit was passed down to Akua and we are thankful for it.
Experimenting with the African ethos and interest in clothing styles has served them well. Fabric and motif selection from West African Ashanti, Ghanaian Kente Cloth, and Adinkra symbols. East African Massai, and Kenyan tartan plaid fabrics. Gave birth to the Urban Nomad Time Capsule collection.
The Partnership and Connection
In 2015 The duo partnered with Senegalese artist, Bassirou Seck. Bridging the gap between the look and the actual roots. Giving a voice and exposure to the artist and African wares. Bringing to life a project consisting of Unisex Men and Womenswear along with traditional woven Senegalese baskets. If providing the exposure and connection wasn’t inspiring enough. A portion of the proceeds was shared with the artist. House of Aama continues to look to establish and build relationships with African artisans.
House of Aama The Roots
House of Aama’s Southern stylings now stands out as an eye-catching look for those who still appreciate a bit of the post belle south. The sense of self-worth and the pride that came with a new beginning. Their creative direction is rooted in the Southern experience of Parlor ladies. The Bloodroot line is part of the family legacy. Rebecca’s maternal Grandmother would give her bloodroot daily to her grandchildren. A rare herb that is said to be used by old conjurers of voodoo as a powerful guardian for the family. Making it part of the family legacy. Only right to name the line behind that legacy. The Sourther Creole, African roots that add the stylings of the House of Aama provide a timeless look.
The Accolades and Recognition
The House of Aama’s shine is not overlooked. They were recognized by Vogue when they introduced the Mother and Daughter Duo in 2017. Where it announced the launch of the “Bloodroot” collection. You could also find out more about the launch and the Mother, Daughter duo in I-D Vice magazine. The press coverage continued with Fashion Magazine and Paper Magazine in 2018. The interview allowed them to speak on the journey and answer questions about where you can find their line. The love of the brand and exposure continued with an article in The Fader, Fashionista, and Gal-Dem as well as Unlabelled.
We look forward to seeing more from The House of Aama. The timeless looks and stylings they provide continue to stay relevant in the fashion industry. One of their latest lines Silhouette collectibles. Is currently available on the website.